Earlier this week I discovered that about 176 out of 300 Picture People Photography studios have been closed due to the competition of a new studio called Portrait Innovations. Just by chance this studio happens to be a complete clone of Picture People brand and style for half the price. And why half the price you may ask? Because they started out digital. This company took the idea of the one hour portrait and did it better. Instead of having to wait one hour for thier portraits, customers are able to see them immediately and the cost is comparable to Wal-Mart prices. When I learned that nearly half the employees from our studios left for the Portrait Innovations company I was astounded. Not only have we lost business, customers, and brand identity to this company-we have also lost some of our most amazing photographers. And why not? This company is doing well, putting one of the leading one hour studio's at a loss of 176 locations is no small feat. As for now, the Glenbrook Picture People is safe until Portrait Innovations moves to Fort Wayne and then we will have to hold on to our britches! Although I am astounded by the number of stores we have closed recently, I took a look at their site and I can't say that I'm surprised. They have great photography at a good cost. I may be forced- and I do emphasize FORCED- to go digital if this company continues to hinder our business.
http://www.portraitinnovations.com/index.html
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