Upon logging on to Nikon's homepage I must say that I was shocked. The first advertisement for this once highly renouned film camera company was one that boasted about the performance enhancement of thier new D40 digital camera. (www.nikonusa.com) I was now baffled by the new technology that this company had created, but by the advertisement strategy that it was using. I have read (in more than one article) that facing the new digital dilemma, Nikon has been forced to cease all production of 35 mm cameras in order to support the invention of their new digital technology. The invention of digital photography has completely forced this company to desert the camera that they knew and loved in order to keep up with the times. Seeing that digital has begun its supreme reign over the world, I do understand the need for survival in this case. While the new D40 Nikon digital camera is amazing in all of it's features and capabilities, I have to admit that I was disturbed by the message that Nikon was relating to its customers. In order to beckon more users to continue on the page the very first statement made about this camera was that "ANYONE can take amazing digital pictures with a Nikon D40 in thier hand". This brazen statement completely delineates form the very core of what this company once provided. With this one statement Nikon has shown thier customers that there is absolutely no need for professional photographers when one has a D40. And to prove this point they have created a "trip to picturetown" which shows the (obviously enhanced) pictures that 200 people took in Georgetown, South Carolina. This message shows the consumer that there is no longer a need for professional photographers and it is obvious that this profession is soon to be extinct. Although the message seems tainted for me, I do suggest checking out the camera. It has some pretty amazing features and capabilities that can make anyone a pro.
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